Heard a fascinating conversation yesterday between two corporate luvvies rushing to their next meeting as I was walking through the city after my little unpaid volunteer gig. As one earnest expensively suited twerp said to his equally sartorial mate as they bustled importantly down George St: "The problem with corporate giving is how do you make money out of charity?"
He then decided to call on the talents of the marketing division to solve this deepest of worldly problems and get them back into the black. All this while walking past the ever-increasing numbers of homeless people stationed on street corners hoping for a little generosity from passers by. Needless to say these scions of the business community didn't so much as look their way. No corporate giving that day.
Silly me, I thought giving was just that, but obviously it's really about receiving. Obviously our esteemed Treasurers "Lifters" need a little incentive to understand the what that notion might entail. Merry Xmas and good will to us all.
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